18. January 2018
How message architecture relates to content strategy
What you can learn from course « Brand Values, Message Architecture, and Strategic Communication» by Margot Bloomstein – 3 insightsWhat you can learn from course « Brand Values, Message...
0 Comments5 Minutes
12. December 2017
Why Social Anthropology is a good basis to work as content strategist
Sometimes people ask me, what I studied in my younger years. They are often surprised to hear that I have a master degree in social anthropology and history. What I can use from my former studies in...
0 Comments2 Minutes
8. August 2017
How deeper excel knowledge changed my workshops – about the potential of Google Analytics
You Content Strategists know the problem: You sit there together with your stakeholder. Discussing about numbers of google Analytics. But somehow you feel it would be so much easier if you could show...
3 Comments4 Minutes