Franziska Kissling

Dedicated to NGO. With a big passion for #contentstrategy #nature and #dialog

How to explain Content Strategy – 3 ways to tell others what I study

For my master thesis, I did a lot of qualitative user interviews. Curious people always want to know, what I study. Here follow my three explanations for my studies called master in content strategy.


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User research: Why people support a nature protection NGO

User research is an important aspect of content strategy. For my master thesis I did qualitative interview with 23 people interested in nature and NGO. In this article, I will share with you some...


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How a webrelaunch benefited from content strategy

In this article, I want to share the results of my analysis five month after implementing a content strategy for the website pronatura.ch with you. Also, I want to highlight some insights of my...


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