For my master thesis, I did a lot of qualitative user interviews. Curious people always want to know, what I study. Here follow my three explanations for my studies called master in content strategy.

User research is an important aspect of content strategy. For my master thesis I did qualitative interview with 23 people interested in nature and NGO. In this article, I will share with you some...

In this article, I want to share the results of my analysis five month after implementing a content strategy for the website pronatura.ch with you. Also, I want to highlight some insights of my...