3 cows looking curiously to the fotographer

How to explain Content Strategy – 3 ways to tell others what I study

For my master thesis, I did a lot of qualitative user interviews. Curious people...


Easter Bunny in front of wood cupboard

The Shitstorm of the Lindt Easter Bunny aka «Traditionshase»

A reflection about the governance behind a “shitstorm” and how a content...


View of the Ceiling of Galerie Lafayette

Content Strategist: 3 Ways How my Next Project Will Benefit From Intelligent Content

People responsible for online-communication know the problem: Too much content,...