Franziska Kissling

In this blog, I will share with you what I have learned in the Master studies for Content Strategy in Graz – and how it relates to my work for Pro Natura, the Swiss NGO I currently work for.

With social anthropology and history as a background, I soon developed my passion for online-communication. It all started with an internship at the Swiss Federal Department of Foreign affairs – and since then web relaunches are my faithful companions.

With each new concept, new wireframe and each line I wrote for my websites, my appetite for more knowledge increased, and I decided to subscribe for the Master in Content Strategy in Graz.

Today I am proud to be part of the Pro Natura Team, being responsible for their social media and websites. Pro Natura campaigns for the protection and preservation of native flora and fauna of Switzerland. My daily work is an excellent environment to implement the new knowledge from my studies in Graz – and I am impressed by the many ways content strategy shapes my tasks.