Franziska Kissling

Dedicated to NGO. With a big passion for #contentstrategy #nature and #dialog

How message architecture relates to content strategy

What you can learn from course « Brand Values, Message Architecture, and Strategic Communication» by Margot Bloomstein – 3 insightsWhat you can learn from course « Brand Values, Message...


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Why Social Anthropology is a good basis to work as content strategist

Sometimes people ask me, what I studied in my younger years. They are often surprised to hear that I have a master degree in social anthropology and history. What I can use from my former studies in...


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How deeper excel knowledge changed my workshops – about the potential of Google Analytics

You Content Strategists know the problem: You sit there together with your stakeholder. Discussing about numbers of google Analytics. But somehow you feel it would be so much easier if you could show...


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